Special Webinar: How to make the most of social media analytics

Monitoring and measuring your social media interactions and engagement is a powerful way to analyse what content is working well, what isn’t, and how you can better engage your audience.

This special webinar will introduce the simple analytics tools you can use on your social platforms like Instagram, Facebook and TikTok and how they can help you. What should you be looking out for, and what are the most important metrics to measure? How can you turn information into practical insights? Members of the Church of England’s national social media team will also share what we’ve learned from social media analytics and how they’ve helped grow our channels and shape our content.

This is an introductory level webinar using free social media analytics tools — you won’t need access to more advanced tools like Google Analytics. You’ll also have the chance to share any questions you have on this topic.

FOLLOW-UP Webinar follow up will include the presentation slides, useful links and a recording of the session sent by email to all attendees.

RECORDING Register for the webinar to receive a recording after the date.